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Digital Empowers Customers to Succeed, How Does it Happen in the Home Industry?

Apr. 16, 2020

In the context of the new economic normal, the period of the rapid development of the home furnishing industry has come to an end, and the past extensive development mode has been difficult to sustain. On the retail side, the home furnishing industry is also facing a comprehensive reconstruction of "people, goods, and stores": the channel reform is coming, and the traditional home building materials stores are facing the current situation of severe exhaustion of passenger flow. At the same time, the store transaction rate is not optimistic. Difficult customer acquisition, low customer flow, and difficult transactions have become widespread anxiety in the industry. If the home furnishing companies simply rely on the business thinking accumulated over the past two or three decades, they can no longer keep up with the times.


It is true that for the majority of home furnishing companies, the external economic cycle cannot be controlled. However, the unsatisfactory overall market environment is also a more severe test for service capabilities. At this critical point in time, actively embracing change has become all home furnishing An important issue for enterprises and householders.

Home Furnishing believes that 2020 will be the year of integration in the home furnishing industry, and will also be the starting point for the entire industry to start the large-scale digital transformation. Standing on the origin, home furnishing companies need to complete digital transformation before they can survive the reshuffle and integration, and truly become a great company. Under the blessing of science and technology, use digital to open up enterprise "connection" If Chinese home furnishing companies want to build their ability to cross the cycle, they still need to learn from the long history.

 Reverse Modeling

  Reverse Modeling

Human economic growth comes from the spiral superposition of quantitative growth and efficiency growth. When quantitative growth encounters a bottleneck and fails to complete the transformation of efficient growth in time, economic growth will face a slowdown. Looking back in history, only a handful of countries can escape this cycle. The United States is one of the very few countries. The key to enabling the United States to complete the transformation from quantitative growth to efficient growth is the help of informatization. For Chinese companies, building the ability to cross the cycle also requires the transformation of the underlying logic as the starting point of thinking.

Tencent proposed to develop from the consumer Internet in the first half to the industrial Internet in the second half. The reason is that quantitative growth and the growth of the demographic dividend have reached a bottleneck, and the role of driving supply-side reforms has accordingly shifted from consumer Internet to industrial Internet. In the next ten years, there will be a batch of Chinese Slack (office software) and Zoom (cloud meeting software) in China. Through the industrial Internet to promote profitable growth, there will also be a group of relatively traditional industries that use the power of the industrial Internet for reference. Become a leader, even become a global leader. Therefore, for various domestic industries, embracing digitalization has become inevitable, and the value of technological power in industrial innovation and transformation will become greater and greater.


At present, among the four industries necessary for the survival and development of human beings, only "living" has not been digitally thoroughly baptized. In 2019, the difficulties in acquiring customers, difficult transactions, inefficiency, and "what you see are not gains" that have troubled householders all stem from the relative lack of digitization in the household industry.


Most first-line custom home furnishing companies can already reduce the supply cycle to 30-45 days. Although this is the norm in the entire industry, in terms of a two-room 70-80 day decoration cycle, 30-45 days is still too long. To achieve "only fast and unbreakable", relying on digital tools to improve the efficiency from design to production has become a key link.

Haixun Software has become an important tool for household companies to obtain customer orders, but from renderings to order, order opening, production, the industrial chain is long, and it will undergo a series of complex transformations during the period, so it is easy to "see what you see is not what you get", Causing poor consumer experience, which has always been one of the pain points that plagued the industry. Realizing what you see is what you get is an important way for home furnishing companies to improve their service capabilities and consumer satisfaction.

Most home furnishing companies in China rely on the "factory-dealer-consumer" sales path and are already too far away from first-line consumers. The Furniture Industry Software can establish a digital link from the factory to the retail side, and achieve reverse customization from the consumer to the factory. The picture of China's home retail will be completely changed.

The digital transformation of the home furnishing industry will help companies improve their efficiency, service capabilities and intelligent manufacturing transformation, and lay the firm's hardcore strength in the context of the industry's dramatic changes and the new economic normal. In the home furnishing industry, the vast majority of enterprises are "non-digital native enterprises", that is, traditional enterprises, and their rise and development are not dependent on digitalization. Therefore, if these traditional enterprises want to achieve digital transformation, they need a "push hand" from the outside to empower them. This push hand is the "digital native company" in the home furnishing industry. The home furnishing industry is about to usher in a cloud revolution, BIM revolution, smart revolution, and scene revolution. These four key words include Haixun Furniture Design System. It is also a specific path for Coca-Cola to solve the pain points of the industry and empower home furnishing enterprises.

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